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Published on:

14th Jan 2021

#3: When to Pivot, and When to Let Things Burn | Bob Perkins

Ray is joined by Bob Perkins.  A former senior marketing executive at household names like Pizza Hut, Calvin Klein, and Playboy, Bob has spent his entire career creating structures to market and sell things to people efficiently.

Topics Include:

  • Getting to know the company you run
  • Why it's dangerous to assume you understand your customers
  • Lessons for small businesses and startups
  • Why how you spend your time is as important as how you spend your money
  • Differentiating between urgent, important, and unimportant tasks
  • Honing in on your priorities
  • The “let it burn” mindset required of upper management
  • And other topics...

...

Resources Mentioned:
Four Disciplines of Execution: https://amzn.to/3rJx9lH
7 Habits of Highly Effective People: https://amzn.to/3hyOARp
Lean Startup: https://amzn.to/3n5amxc

Want to connect with us? Reach out to us online!

Website: www.rayjgreen.com
LinkedIn: www.linkedin.com/in/raymondgreen

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About the Podcast

Repeatable Revenue
A podcast for MSPs and B2B business owners who want to scale sales.

Repeatable Revenue is hosted by Ray J. Green, an investor, entrepreneur, and strategic growth advisor to MSPs and B2B businesses. He's led national small business for the U.S. Chamber of Commerce, run turnarounds as a CEO for private equity groups, and advised 100s of MSPs and B2B businesses on how to build sales teams and scale sales from Cabo, where he now lives with his family.

This podcast is a collection of interviews, lessons learned, and other infotainment to help you build your business... and the best version of yourself.