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Published on:

9th May 2025

The 4-Step Formula I Use to Win Any Goal (MSP Sales Included)

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Hey, I’m Ray Green. I’m a strategic growth specialist for B2B companies.

Since this is social media and anyone can claim anything, here’s a quick rundown of my background:


Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.


Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.


Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com


Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.


Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com


In this video, I’m sharing the exact 4-step formula I’ve used to hit every meaningful goal I’ve ever set—personally and professionally.


From relationships to business to building MSP Sales Partners, this process has helped me win again and again.


If you’re in the MSP space and want to achieve big things, this is for you.


CHAPTERS:

00:00 - The Pursuit of Goals

02:34 - Education and Career Aspirations

04:11 - Entering Politics

07:41 - Transitioning to a New Lifestyle

09:41 - The Formula for Success

19:41 - Reflections on Personal Growth

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About the Podcast

Repeatable Revenue
A podcast for MSPs and B2B business owners who want to scale sales.

Repeatable Revenue is hosted by Ray J. Green, an investor, entrepreneur, and strategic growth advisor to MSPs and B2B businesses. He's led national small business for the U.S. Chamber of Commerce, run turnarounds as a CEO for private equity groups, and advised 100s of MSPs and B2B businesses on how to build sales teams and scale sales from Cabo, where he now lives with his family.

This podcast is a collection of interviews, lessons learned, and other infotainment to help you build your business... and the best version of yourself.