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Published on:

6th Jun 2025

How To Build A Sales Team That Runs Itself

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Hey, I’m Ray Green. I’m a strategic growth specialist for B2B companies.

Since this is social media and anyone can claim anything, here’s a quick rundown of my background:


Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.


Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.


Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com


Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.


Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com


I break down how to build a sales team that truly runs itself by implementing fundamental systems that eliminate the daily firefighting and micromanagement that drains most MSP owners.


I share my 20 years of experience showing how the right systems - from lead distribution to compensation plans - can free you from constantly making subjective decisions and dealing with team conflicts, allowing you to focus on proactive growth strategies instead.


CHAPTERS:

00:00 - Introduction to Self-Running Sales Teams

01:12 - Challenges of Non-Self-Running Teams

03:03 - The Value of Proactive Leadership

04:23 - Building Effective Systems

05:38 - The Importance of Lead Distribution Systems

13:05 - Iterating and Perfecting Systems

15:01 - Hiring for a Self-Sufficient Team

20:50 - Conclusion and Call to Action

Show artwork for Repeatable Revenue

About the Podcast

Repeatable Revenue
A podcast for MSPs and B2B business owners who want to scale sales.

Repeatable Revenue is hosted by Ray J. Green, an investor, entrepreneur, and strategic growth advisor to MSPs and B2B businesses. He's led national small business for the U.S. Chamber of Commerce, run turnarounds as a CEO for private equity groups, and advised 100s of MSPs and B2B businesses on how to build sales teams and scale sales from Cabo, where he now lives with his family.

This podcast is a collection of interviews, lessons learned, and other infotainment to help you build your business... and the best version of yourself.