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Published on:

8th Mar 2024

Create a KILLER Unique Selling Proposition

Join Ray Green as he delves into the crucial aspect of creating a unique selling proposition (USP) in this insightful podcast episode. Ray highlights the common misconception that many entrepreneurs believe they have a USP when in reality, it often lacks true differentiation. Drawing from his extensive experience in business consulting, Ray provides actionable advice on how to develop a compelling USP by analyzing competitors, identifying market gaps, and focusing on what truly matters to the target audience. Through engaging anecdotes and examples, including the success story of Planet Fitness, Ray illustrates the transformative power of a strong USP in building brand identity and attracting ideal clients. Tune in to learn how to carve out your unique place in the market and stand out from the competition.

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About the Podcast

Repeatable Revenue
A podcast for MSPs and B2B business owners who want to scale sales.

Repeatable Revenue is hosted by Ray J. Green, an investor, entrepreneur, and strategic growth advisor to MSPs and B2B businesses. He's led national small business for the U.S. Chamber of Commerce, run turnarounds as a CEO for private equity groups, and advised 100s of MSPs and B2B businesses on how to build sales teams and scale sales from Cabo, where he now lives with his family.

This podcast is a collection of interviews, lessons learned, and other infotainment to help you build your business... and the best version of yourself.