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AI Slop and the Fork in the Road for Every Knowledge Worker
I've been parting ways with service providers left and right lately, and it all comes down to the same thing — AI slop. In this episode, I break down why the vendors using AI to do the same old work faster are actually accelerating their own irrelevance, and I use a simple analogy to explain it: the hay delivery guy who got a Model T and thought he was winning. There's a fork in the road right now for every knowledge worker, and most people are picking the wrong path without even realizing it. I want to talk about what separates the people who will thrive from the ones who won't see it coming.
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Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.
About Ray:
→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.
→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.
→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com
→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.
→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com
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Transcript
The thing you’re using to make more money right now is the exact same thing that’s going to put you out of business. I’ve been watching this play out in real time with vendors of my business, and I’ve parted ways with a handful of service providers here in the past few months, and all for the same reason. Like, it’s AI slop. I like—not AI. Like, AI is fine. I use it all day. It’s, you know, the problem is how most people are using it, and how at least the service providers that I’ve encountered and engaged with, how they’re using it. They’re using it to be lazy, not to be better.
And here’s what I mean. I got a deliverable recently from someone who I’ve—I’ve worked with for a long time. And so I knew the quality of product that I had become accustomed to, and I read this deliverable, and I looked at it, and I knew exactly what it was. You know, and so I went—I spent thirty minutes in Claude. I recreated the exact same deliverable almost verbatim, almost to a T, the same product. And I sent it back to them, and I said, 'Listen, like if you’re—if you’re just going to do some really lightweight customization on an AI prompt, like, I don’t need you.' And I’ve had this conversation now with multiple people.
I get the temptation, you know, like, same pay, half the work. Or twice the number of clients with the same effort. And, you know, if you’re a ghostwriter, sales coach, you know, whatever—like, a ton of service providers are doing this. AI can help you 3x, 4x your client load while the quality of what you’re delivering degrades.
hinking about. Imagine it’s:And you are, for a while. But here’s what you would be missing: every Model T that gets sold is one less horse that needs to get fed. So, like, the very tool that you’re using to deliver hay faster is eliminating the need for hay delivery. And a few years later, at—like, horses as a transportation are all but gone. It’s extinct, you know, like, they don’t exist on the streets anymore, and you didn’t see it coming because you—you were too busy celebrating, right? Like, with how efficient you’d become.
And this is the way I see it with AI right now. Like, this is what’s happening with AI. So many service providers are using GPT, Claude, Gemini, whatever, to do the old job faster. The same deliverables, if that, by the way—like, a ton—like, most of the time the quality is declining. But the same deliverables, less effort, same rates, and they think they’re gaming the system. Like, they’re riding the wave before everybody else catches up. Like, they’re the hay delivery guy with a Model T driving around. And I’m—I’m not mad about people using AI. Again, like, I use AI all day long.
But there’s a fork in the road right now, I—I believe, for every knowledge worker, and most people are picking the wrong path without realizing it. Path one is use AI to protect the old job. Like, do the same work faster, hope nobody notices, collect the check, you know, while the value of what you’re delivering just, like, quietly erodes. Path two is use AI to build something new. Like, deliver outcomes instead of outputs and do work that wasn't possible before. Make yourself more valuable instead of making yourself more replaceable.
And one path is going to buy you, you know, a few more months, and the other is going to build you a new career or a new line of business. And the, you know, the hay delivery guy is so busy celebrating—'Look what I figured out'—that he doesn't see it coming. You know, he’s using the Model T to deliver hay faster, and I’m using the Model T to try to build a gas station. Right? Don’t be the hay delivery guy. Hope it helps. Adios
