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0 to $93K/Month in One Year—Here’s What We Killed
Most entrepreneurs think growth comes from adding more.
More services.
More offers.
More ideas.
More opportunities.
But in 2025, Ray learned the opposite.
The business that went from $0 to $93,000 per month in less than a year didn’t grow because of what was added — it grew because of what was eliminated.
A year earlier, Ray had five or six revenue streams running at the same time. The money was decent, but nothing was reaching its full potential. Everything was moving forward — but nothing was breaking through.
The turning point came from doing something most founders resist: killing almost everything and focusing on one primary market and one primary service.
This episode breaks down why most entrepreneurs misunderstand what real focus actually looks like — and why saying no to good opportunities is often the only way to build something great.
If you feel busy but not moving forward, this episode will challenge how you think about focus.
What You’ll Learn in This Episode:
- Why most founders misunderstand what true focus actually looks like
- The hidden cost of chasing “good opportunities” that dilute execution
- Why “free” opportunities often create more distraction than leverage
- How multiple revenue streams can quietly slow business growth
- Why more businesses die from indigestion (doing too much) than starvation
- The role of FOMO and idea-chasing in killing momentum
- How focusing on one market and one service unlocked $93K/month in under a year
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Resource Mentioned:
LinkedIn Post mentioned in the episode: https://msp.sale/49Szpiu
This episode is part of the 2025 Audit series — lessons learned, relearned, and unlearned.
This podcast is where Ray thinks through hard decisions — especially when the usual playbooks stop working.
If that way of thinking is useful, that’s what continues here.
New to the show? Start with the “Start Here” playlist:
https://player.captivate.fm/collection/a7577a6f-15da-4521-b214-35e4e47f320b
Transcript
And you know what we did to get there?
Speaker A:We killed a whole bunch of shit and focused on one thing.
Speaker A: e number one lesson for me in: Speaker A:And I've realized from my own personal experience that most people don't even know what real focus actually looks like now.
Speaker A:Side note, I've got an email newsletter where I put frameworks that you can actually use and a lot of these messages that I send out every single week.
Speaker A:You can subscribe if you want.
Speaker A:AISE email.
Speaker A:Com, if that's your thing.
Speaker A:Now, let me show you what I mean with when it comes to focus.
Speaker A:With the perfect example.
Speaker A:And there's A post on LinkedIn from Morgan Snyder, and he's a ghostwriter.
Speaker A:And nothing against Morgan, like, actually, I see his content frequently.
Speaker A:Solid stuff.
Speaker A:But this post, actually, it reflects a misunderstanding of what true focus really looks like.
Speaker A:So here's what happened.
Speaker A:Morgan offered to write LinkedIn posts for a CEO.
Speaker A:And, you know, he offered it for free, no strings attached.
Speaker A:Ghostwriting service.
Speaker A:And the CEO said no.
Speaker A:And Morgan's post says, know a CEO recently rejected my offer to do free work.
Speaker A:I. I wanted to write posts for him.
Speaker A:No strings attached, he replied.
Speaker A:Morgan, thanks for the offer.
Speaker A:But being LinkedIn famous isn't on the bingo card this year.
Speaker A:I really need to focus.
Speaker A:I stared at the message.
Speaker A:I pictured him leaning back in his Herman Miller chair, sipping lukewarm coffee, thinking I just set him straight back to work.
Speaker A:I respect the focus.
Speaker A:He thinks fame is a distraction, but he's wrong.
Speaker A:If you have to fight for meetings, if you have to struggle to hire, if you have to explain who you are on sales calls, you're paying a tax on anonymity.
Speaker A:I pulled some data from my own account.
Speaker A:49 posts, 1.3 million impressions, thousands of profile views, tripled my MRR.
Speaker A:That's 27,000 people that see my face every time I hit post.
Speaker A:Mr. CEO, if you're.
Speaker A:If you're still reading this, the offer still stands.
Speaker A:And that's.
Speaker A:And so that's.
Speaker A:That's Morgan's post.
Speaker A:And here's what.
Speaker A:Here's what he's unintentionally showing.
Speaker A:He doesn't know what focus is.
Speaker A:And this is a perfect example to me of.
Speaker A:Of a lack of focus and how we rationalize it, right?
Speaker A:Because Morgan's criticizing This guy for not taking a no brainer offer.
Speaker A:But the CEO, he's the one that gets it.
Speaker A:Like when I read this post, I'm like, kudos to the CEO.
Speaker A:The way that Morgan's explaining this, the way that he sees it, is how we justify our lack of focus.
Speaker A:Because we tell ourselves, hey, there's this huge upside.
Speaker A:We, we've got FOMO, fear of missing out and we like, look, 1.3 million impressions, the profile views, the MRR that we're missing out on, man, there's like all this upside, but is there really?
Speaker A:Right, Like I see people complaining every day about reach on LinkedIn.
Speaker A:I, you know, posting every single day and not getting traction, not getting results.
Speaker A:So is it really massive upside?
Speaker A:Does everybody experience it?
Speaker A:Yeah, you know, or we tell ourselves, like, it's going to be easy, you know, like, hey know, Morgan's going to be doing all the writing.
Speaker A:Like I'm, I'm not going to have to do anything.
Speaker A:It's ghost writing.
Speaker A:Should be the easy button.
Speaker A:Well, is it though?
Speaker A:Like, because if you're, if you're going to work with a ghostwriter, you got to establish your pillars, like your content pillars, what you can and can't say, what you're actually going to talk about.
Speaker A:You got to get the messaging right, you got to get the voice right, figure out the right cadence.
Speaker A:You get a feedback loop of when they're publishing stuff under your name.
Speaker A:You want to look at it and give some feedback, right?
Speaker A:And improve things potentially.
Speaker A:You've got to look at the data like what's working, what's not, it's, it's not, hey, I'm just going to stroke a check and never look at it again.
Speaker A:Like that's not reality, you know, like there's always more work involved, but that's what we convince ourselves with, you know, like that it's going to be super easy or like, hey, you know, this isn't going to take much of my time.
Speaker A:Like I can, I can probably add this on.
Speaker A:It's pretty, pretty simple.
Speaker A:Not going to take much time.
Speaker A:You know, Morgan's going to be doing the heavy lifting, but man, like establishing all that stuff that we're talking about, right?
Speaker A:Like the, and then iterating it and feedback.
Speaker A:It all takes time, it all takes attention.
Speaker A:And we justify by taking these like, these little slivers, like it's like Death of a thousand cuts.
Speaker A:Let me take this small one, let me take this small one, let me take this small one and before you know it, you're drowning and you don't have focus, you're distracted as hell.
Speaker A:And that CEO in this example, understood something that Morgan didn't.
Speaker A:As tempting as it is to get your free ghost writing, as easy as it is to think that this is going to be super simple, he said, I'm not going to do it because I need to focus.
Speaker A:And that is fucking hard.
Speaker A:It's like, it's harder than it sounds because it's so easy to rationalize taking on more than we can actually execute.
Speaker A:And trust me when I tell you, no one knows this better than me, because I'm creative.
Speaker A:I've got a ton of good ideas.
Speaker A:I've got adhd, which means I love starting shit and I don't love finishing it.
Speaker A:And I'm good at sales, so I can sell myself on an idea, then I can sell it to the team so I can get an idea and, like, get all amped up, excited about starting it.
Speaker A:I can sell everyone on the concept, and before you know it, we're like, we're marching down that new path and we've got yet another distraction on our hands.
Speaker A:And that's exactly how businesses die.
Speaker A:And, you know, a year and a half ago, I had five or six streams of revenue.
Speaker A:None of them were reaching their full potential.
Speaker A:You know, I was, I was making good money, but nothing was fully optimized.
Speaker A:I was overwhelmed.
Speaker A:I was.
Speaker A:I was constrained for time.
Speaker A:I knew I was spread too thin and money was decent.
Speaker A:But the business was incredibly frustrating.
Speaker A:And this past year, we killed a whole bunch of shit.
Speaker A:We focused on one primary market, one primary service.
Speaker A:We made that service really damn good.
Speaker A:Like we have, we have been laser focused, like on optimizing that, iterating it, hiring for it, systematizing it, making it scalable.
Speaker A:And in less than a year, we went from 0 to 93,000amonth in sales.
Speaker A:And for a few years prior to that, I'd worked on multiple things, trying to get one to that same level, but trying to do too many of them at one time.
Speaker A:And one year of focus did what years of diversification couldn't.
Speaker A:We did that by like, a big part of it is me accepting the anxiety and the FOMO that comes with making the decision and implementing the decision making.
Speaker A:Because conceptually we get it like, hey, focus on one thing, you'll do it better.
Speaker A:We understand the benefits that are associated with it, but when we make the decision and start to implement it right.
Speaker A:Oh, man.
Speaker A:Well, let me keep this one thing.
Speaker A:Let me keep this one thing, you know, well, this one's doing like 20k a month.
Speaker A:And it doesn't take that.
Speaker A:It's just a few hours a week.
Speaker A:And let me, let me, let me kind of keep these couple.
Speaker A:And I've gone through this entire process and I'm telling you, it's exactly how we let the businesses die and stay distracted.
Speaker A:And what I now, having experienced it, I believe focus is really underappreciated.
Speaker A:And I believe that most people don't know what focus really looks like because you'll make people upset, right?
Speaker A:You'll say no to a lot of things.
Speaker A:People aren't going to understand what you're doing.
Speaker A:Like in Morgan's post, like, dude, it's not taking that much time.
Speaker A:Why can't you just do this thing?
Speaker A:But it won't fucking matter.
Speaker A:And, and because at the end of the day, that's the thing that's going to accelerate your business more than anything else.
Speaker A:And I, I truly believe that more businesses die from indigestion of trying to do too much than they do from starvation of not trying enough stuff.
Speaker A:And there, there are always going to be more good ideas in your business than there is capacity to execute on them really well, no matter how big the business is, it is harder at the, at the onset when you're like, when you're, when you've got some resources to invest and you're smaller and you feel like you've got to do a whole bunch of stuff.
Speaker A:But even big businesses like you're going to be constrained.
Speaker A:You do not have enough resources to pursue all of the good ideas in the businesses.
Speaker A:And the companies that win master that.
Speaker A:The discipline of focus and as it says in the book essentialism, do less but better.
Speaker A:And if you do that, I promise you may not feel like it in the short run, but in the long run, your business, your team, your market, the, the margin on your headspace as a CEO, as a founder, everything like you, you will appreciate it a hell of a lot more in the long run.
Speaker A:So I hope that helps.
Speaker A:Adios.
